Public RelationsProblem on the Children Health

Question: Discuss about thePublic Relations for Problem on the Children Health. Answer: Introduction Part A: Background: As per the findings of a new study, UAE demonstrate that almost 20% of the children among the age group of 6 to 10 years and around 40% of child among 11 to 18 years are facing overweight or obesity problem (AlBlooshi et al. 2016). As a result, the child has to face several health problems like hypertension and diabetes at a very early age. Thus, as whole obesity is creating huge amount of negative impact on the overall health of the entire economy. Thus, creating awareness has become necessary to counter against the problem of obesity. Government of the country has to take initiative to implement effective communication process in order to minimize the child obesity issue. Objectives: Specific objective: To create awareness in the regarding the negative consequences of obesity problem on the children health Measurable objective: To minimize child obesity problem to less than 20% in UAE Achievable objective: To make sure than all the people from UAE are well aware about the negative consequences of child obesity Target Audience: Primary Audience: Teenagers mainly under the age of 14-19 years, as obesity problem is extreme in this particular age group in UAE Secondary Audience: Parents as they have the major responsibility to take care of his child Tertiary Audience: Families as they can influence the living style of a particular child Message: Fight against Child Obesity: Child obesity in UAE has become a huge problem as one in every third child is facing consequences of the problem. Rise up and Save Child: Create awareness so that every people can be saved from the negative impact of child obesity Strategy: Diverse activities: Since, prime objective of the campaign is to create awareness regarding child obesity; it has to use variety of platform to convey message to the people (Ali et al. 2013). For instance; postcard, poster, media campaign, lobbying will be used to convey the message. A concise and accurate message: For effective awareness program, message will have to be formed powerful and short so that it can able to grab the attention of the public effectively. Tactics: Non-profit organization can be an effective public relation tool that can have huge amount of positive impact on the overall objectives of the awareness program. Since, NGOs can able to communicate with the primary, secondary and tertiary audience directly (Gupta et al. 2012). Therefore, it can have huge amount of impact on the knowledge level of the target audience, which will eventually create positive impact on the awareness program regarding child obesity. Media can be another important public relation tool that can also have huge amount of impact on the awareness program. Channels: As mentioned earlier, public awareness program will require all the possible channels. Otherwise, it cannot able to make the expected amount of impact on the mind of the people (Al Junaibi et al. 2013). Therefore, it has to use social media, print media, Television, electronic, awareness events. Direct awareness campaign will have to conduct in schools to educate primary and secondary target audiences. TimeTable: Activities 0-1 Weeks 2-5 Weeks 6-8 Weeks 9-10 Weeks 11-12 Weeks Topic selection Background study Objective formation Message development Selection of the strategy Selection of tactics Channel determination Timetable formation Budget determination Evaluation Table 1: Gantt chart (Source: As created by the author) Budget Allocation: Allocation of budget is a very important factor for effective utilization of awareness program regarding the issue of child obesity (Higgins and Dale 2012). Since, budget allocation will able to provide an indication regarding the implemented strategy in order to minimize the effect of child obesity. The budget allocation is described in the following figure: Figure 1: Budget allocation (Source: As created by the author) Evaluation: Success of the awareness program depends on whether or not the program has able to fulfill the objectives. Now, as awareness program is utilizing several techniques to create awareness regarding the objective of the study (Stott et al. 2013). It will to create awareness regarding child obesity. However, the awareness program has not able to fulfill its measurable objectives, as UAE is struggling to minimize child obesity to below 20%. On the other hand, the awareness program has able to fulfill develop knowledge of the people regarding the kind of negative impact it can have on the overall health of the economy. Part B: As mentioned earlier, child obesity has become a huge challenge for UAE to handle. Therefore, the research will focus on the people of UAE in order to evaluate the kind of knowledge they possess regarding the issue of child obesity. However, as the number suffering from child obesity is keeping on increasing, the study focuses on to create awareness in order to educate people about its negative consequences. The research study has gone through several strategies and tactics in order to create awareness about the impact of child obesity. References: Al Junaibi, A., A. Abdulle, S. Sabri, M. Hag-Ali, and N. Nagelkerke. "The prevalence and potential determinants of obesity among school children and adolescents in Abu Dhabi, United Arab Emirates."International Journal of Obesity37, no. 1 (2013): 68-74. AlBlooshi, Afaf, Sami Shaban, Maisoon AlTunaiji, Nawal Fares, Latifa AlShehhi, Huda AlShehhi, Asma AlMazrouei, and Aà ¢Ã¢â€š ¬Ã‚ K. Souid. "Increasing obesity rates in school children in United Arab Emirates."Obesity Science Practice2, no. 2 (2016): 196-202. Ali, Habiba I., Shu Wen Ng, Sahar Zaghloul, Gail G. Harrison, Hussain S. Qazaq, Mohamed El Sadig, and Karin Yeatts. "High proportion of 6 to 18-year-old children and adolescents in the United Arab Emirates are not meeting dietary recommendations."Nutrition Research33, no. 6 (2013): 447-456. Gupta, Nidhi, Kashish Goel, Priyali Shah, and Anoop Misra. "Childhood obesity in developing countries: epidemiology, determinants, and prevention."Endocrine reviews33, no. 1 (2012): 48-70. Higgins, V. and A. Dale. 2012. "Ethnicity And Childhood Overweight/Obesity In England".Pediatric Obesity7 (3): e22-e26. doi:10.1111/j.2047-6310.2012.00051.x. Stott, Kelly, Ray Marks, and John P. Allegrante. "Parent's, Teacher's and Student's Perceptions of Childhood Obesity in the Middle East."European Scientific Journal(2013).