INTRODUCTION TO MARKETING AND ADVERTISING COURSEWORK ASSESSMENT Assignment

INTRODUCTION TO MARKETING AND ADVERTISING COURSEWORK ASSESSMENT - Assignment Example Television advertisements have a wide scope of coverage. A new brand of coffee should be able to create a strong original appeal to potential buyers and have competitive features to other beverages. The target market does not have conspicuous boundaries. As a result, it is difficult to predict such as market. Television advertising can reach many people at a time. With the use of the media, marketers can incorporate the advertisements at usual times when consumers use the class of beverages (Blick, 2011). Otherwise, television advertisements are very expensive and should only be used when there are high projections of revenue. A new recipe for cereals is mostly applicable to chefs and households. Television media is the best place for marketing the product. It would appeal to the youth and young individuals. Advertisements should be mostly placed during programs that appeal to the audience that marketers intend for the product. Television has the advantage that they appeal to many people (Hutt, & Speh, 2013). Otherwise, they are budget intensive. Marketers can also use hospitals to market the recipes because slimming could relate to health issues. The target market can be patients with obesity. Target market can also be clients at gyms. A recipe is a service product. It poses challenges on how to present it to the audience. Intangible products are difficult to deal with because they do not have physical properties that individuals can use to please clients. The most appropriate media for the recipe is one that facilitates demonstrations. In television media, there is an opportunity to offer demonstrations on how to undertake the recipe. The advertisements can be incorporated at strategic times. Lastly, marketers can offer demonstration sessions for chefs and the public to inform them of the new recipe. The market segment for this product is mainly the youth. Minor budget is not intensive and would require specific timing of events. Marketers

Propaganda Poster Essay Example | Topics and Well Written Essays - 750 words

Propaganda Poster - Essay Example The poster â€Å"The Greatest Mother in the World† is aimed at raising funds. The central image depicted on the paper is a woman dressed in the gown of the Red Cross nurse. She points at people depicted in the right corner. There is also a significant object which is located beside the woman: the red cross. At the bottom of the poster there is a red line and inscription in big white letters â€Å"WAR FUND 1943†. At the top of the page there is the following inscription â€Å"The Greatest Mother in the World†. There are also smaller objects which, nevertheless, should be regarded as important details. For instance, there are several aircrafts above the people. It goes without saying that every detail, every object depicted and even the choice of color should be regarded as meaningful points since they help to convey certain idea or ideas. In the first place, it is necessary to point out that white and light blue colors prevail. These colors convey the idea of hope and good. People depicted at the bottom of the picture are rendered in dark colors. These are ordinary people who seek for help since they are in constant danger. The use of red color is used to achieve several goals. First, the Red Cross is a symbol of an institution which helps people in need. On the other hand, red color attracts people’s attention, and the most important information is depicted in the red line. People see that the poster â€Å"advertises† certain campaign held to raise funds for the Red Cross or, more generally, for those in need. As far as the central image is concerned it is necessary to note that the woman can be regarded as the personification of appeal and compassion. The woman’s facial expressions leaves no doubt that she needs help of each viewer. Interestingly, the woman is beautiful and she has make-up on her face. McEuen (2011) pays much attention to female appearance in the posters and claims that American posters revealed women who could not only take care about others but could be active enough to take care of themselves. The woman points out at the people who are waiting for help. Her posture is very informative as well, she is leaning and this also enhances the idea of appeal. People at the bottom of the poster are not depicted in detail. This is rather a crowd. They hardly have faces because the poster’s designer stresses that there are many people in need. This impersonal depiction of people enhances the idea of quality: there too many people, so only the entire nation can help all those who suffer from the war. As far as the Red Cross is concerned it is depicted to inform people of the way their help will reach those in need. Thus, those who donate can understand that they assist the Red Cross, internationally acknowledged institution. Admittedly, the designer of the poster uses all these visual tools to persuade people to donate in order to help unfortunate people. For instance, the woman dep icted is a kind of an angel who comes from heaven to help people, but still asks for help since there is too much evil. Another informative image does not attract so much of attention, but it creates the necessary atmosphere. Thus, the aircrafts depicted convey the idea of threat over people exposed to the horrors of war. It is necessary to point out that such symbolism is very appealing and the poster reaches its major aims. Sometimes propaganda posters

Austria - second world war Essay Example for Free

Austria second world war Essay Owing their reputation of fine tastes in art and culture, the nation of Austria is proud of their heritage, especially of their fame over the occupation of the Germans in the Second World War. The said country’s status remained to be uncertain after the Allies drove the Nazis away from the country and eventually occupied by the Allies. Austria became really proud of its rich culture and sceneries that were spared by the Nazis. The nation also celebrated its independence 10 years after the Nazis left the country and the cities flourished. Such events that would lead to the development of a country such as war that depicts change, gives a nation a sense of self-importance that is reflected in its culture and the tastes that the inhabitants acquire. The geographical data of Austria may be described as (according to the Encyclopedia Britannica as: â€Å".. largely mountainous country of south-central Europe. Austria extends roughly 340 miles (550 km) from east to west. It is bordered to the west by Switzerland and Liechtenstein, to the northwest by Germany, to the north by the Czech Republic, to the northeast by Slovakia, to the east by Hungary, to the southwest by Italy, and to the south by Slovenia. The capital is Vienna. Austria has an area of 32,378 square miles (83,859 square km). † Austria is one the verge of development these days but still largely dependent on its agricultural side. Most of the raw materials are still sourced from their agricultural fields and lush greeneries. Despite the advent of globalization on its boundaries, Austria remains to be a country of nature. Furthermore, policies of agriculture has been into practice for years in the country so as to protect their source of raw materials. This may be viewed as a strength since the raw materials that the distillery in question may be sourced from the agricultural side of the nation, a cut from the costs that the company may incur. The introduction of the Euro in place of the Austrian Schilling also had a positive effect in the country’s economy. (Anonymous 2006g) This prompted for developments in investors and this can be viewed as a plus factor in considering whether to expand in the nation of Austria or not. Scotch is one of the products in less demand in Austria. Together with the rest of Europe (excluding France, Spain and Germany), Austria constitutes 17% of the total demand for Scotch Whisky in 1995. The small market size of the nation may be viewed as its weakness since the local distilleries would have had the shares that The Olde Distillerie would want to have. For a small company as the company in question, it would a be a negative sign in investing in a country such as that of Austria. Meanwhile, Austria cannot hide such facts that people of their nation demands objects and products of high taste and rich in culture and history such as the scotch whisky. And like other European countries, its rich taste and heritage may be a possible market for the distillery, for as we have stated earlier, the countries are looking at alcohol as a sort of symbol or identity. Not only is the scotch whisky a lucrative product because of its history, but the taste and flavor of the product may be all in all attractive for the market of Austria. 4. Spain Spain’s strategic location enables it to embody a nation rich in culture and experience. Its location can be described as a crossroad in Europe where, many Islamic states are present for the past 800 years of their existence. (Anonymous 2006h) However, despite the Islamic states that pose as an outside force that may influence the country’s belief, Spain remains to be a Catholic country with a strong sense of culture and self-importance.

Censorship Will Destroy the Internet Essay -- Argumentative Persuasive

Censorship Will Destroy the Internet Depending on whether or not you're a net geek like me, you probably know either everything or nothing about Senate bill 314, the Communications Decency Act. (I'm a huge net geek: I've already received at least three copies of an on-line petition against it.) Senate bill 314, proposed by Senator Exon and currently under consideration in the Senate, would ban obscenity on-line, making it a federal crime to transmit or make available over the internet anything determined to be "obscene...regardless of whether the maker of such communication placed the call or initiated the communication." This ban includes all forms of electronic communication, from telephone calls to file transfer protocol sites (computers on the internet that contain files available to the public for copying) to private e-mail messages. In the original version of the bill, penalties also applied to internet service providers (including universities) whose facilities were used for "obscene" communications; however, aft er heavy lobbying by CompuServe, America On-Line, and other large internet services, those portions of the bill were stricken. Even in its weakened form, though, Senate bill 314 poses a significant threat to the continued growth of the internet and to constitutional rights. Perhaps the first problem with the law is that it is completely unnecessary, and its authorship clearly indicates that its authors are unfamiliar with the nature of the internet. Pornography on the internet is accessible, but only to those who go looking for it. Images do not appear unsolicited on the personal computers of internet users, so this law will not do anything at all for the user who does not actively seek pornographic mate... ...among other things, an experiment in anarchism: a group of independent, free individuals acting without coercion and defining their own rules. The internet is exciting because there is no central authority to decide what is and is not allowed, who can talk and who cannot. This freedom is one of the intangible features that makes the internet a wonder of the modern world. Senate bill 314 seeks to destroy that freedom with artificially imposed guidelines; it seeks to impose an authority where there has been none and where the citizens do not want or need one. This is perhaps the most destructive feature of Senator Exon's proposal: it would corrupt the atmosphere of freedom that many net users find so enticing. If Senator Exon spent some time on-line, perhaps he could understand how precious this experiment really this, and perhaps he would not be so quick to end it.

Discuss symbolism and its effectiveness in the Iliad Essay

Symbolism plays a crucial role in The Iliad. Take for instance when Achilles already knows why Apollo is angry, but decides the fact should be stated by someone other than himself. He knows that Agamemnon will become angry once the truth is revealed. I believe that in this instance he is trying to keep his rage in check by avoiding a direct confrontation with Agamemnon so although the symbolism of anger is present it is kept under wraps. Calchas also fears for his life because he also knows Agamemnon’s fury is unyielding at times. However, with a great deal of encouragement from Achilles, Calchas â€Å"spoke out, bravely: ‘Beware-The god’s enraged because Agamemnon spurned his priest'† (106). When the truth is exposed, Agamemnon becomes extremely angry and he and Achilles argue. The argument becomes so heated that Achilles is tempted to kill Agamemnon. Achilles questions himself, â€Å"Should he draw the long sharp sword slung at his hip, thrust through the ranks and kill Agamemnon now†Ã¢â‚¬â€œor check his rage and beat his fury down†Ã¢â‚¬  (108). Here, Hera has Athena intervene to keep Achilles from killing Agamemnon, which shows how the gods control Achilles’ destiny. The argument between Achilles and Agamemnon clearly shows that the two men have different opinions about the power of the gods, what is holy or unholy, and what is proper treatment of other men. These differences are one source of Achilles’ rages likewise the issues pertaining to power and gods are being symbolised. Achilles is also angry at having to fight another man’s battle. The Trojan War is being fought because Paris stole Helen, Agamemnon’s sister-in-law. In his argument with Agamemnon, Achilles points out â€Å"It wasn’t Trojan spearmen who brought me here to fight. The Trojans never did me damage, not in the least† (107). Achilles’ rage heightens in the argument and he declares â€Å"No, you colossal, shameless–we all followed you, to please you, to fight for you, to win your honor back from the Trojans—Menelaus and you, you dog-face! † (108). Achilles is also angry because even though he and many other soldiers are there risking their lives for Agamemnon and Menelaus, Agamemnon is sly enough to avoid personal injury. Achilles says to Agamemnon, â€Å"Never once did you arm with the troops and go to battle or risk an ambush packed with Achaea’s picked men–you lack the courage, you can see death coming† (109). The Trojan War is being fought for personal reasons. Achilles’ rage at this point stems from the injustice that he is risking his life for someone else’s cause and also for the fact that Agamemnon is a coward. The argument between Achilles and Agamemnon has deep-seeded roots of jealousy, another and symbol emotion that stirs anger. Agamemnon knows that Achilles has the respect of the soldiers and the gods; therefore, Agamemnon is always striving to prove his superiority and powerfulness to Achilles. Agamemnon agrees to give Chryseis back to the priest, but then takes Brisies from Achilles. Achilles allows Agamemnon’s men to take Brisies without a fight in order to maintain the respect of the gods; however, after Brisies is taken, Achilles becomes so enraged and heartbroken that he reaffirms his declaration not to fight anymore. Achilles declares that Agamemnon is to blame for the doom of the Achaean army â€Å"if the day should come when the armies need me to save their ranks from ignominious, stark defeat† (112). Jealousy, then, can be viewed as another source of Achilles’ rage. The issues being symbolised here are emotional and touching. Achilles is heartbroken and calls on his mother, the goddess Thetis. She is sorrowful when she hears Achilles’ prayers and weeping. Achilles knows that he is going live a short life and now feels that his life has no honor. He feels that the gods have forsaken him by allowing Agamemnon to humiliate him. Achilles wants his mother to collect on an old debt from Zeus. Thetis is saddened by Achilles’ heartbreak and confirms his destiny, â€Å"‘Doomed to a short life, you have so little time. And not only short, now, but filled with heartbreak too'† (114). She leaves Achilles to go ask Zeus to let the Trojan army win as long as Achilles is not fighting. Achilles is â€Å"left alone, his heart inflamed for the sashed and lovely girl they’d wrenched from him against his will† (115). Achilles’ lost love and broken heart are another source of his rage. The effect is symbolism is tangible. Rage is being symbolised through love and the impact leads to a broken heart. Achilles’ heart remains rigid against Agamemnon even when three of his dearest friends come and ask him to fight again. Phoenix, Ajax, and Odysseus plead with Achilles to join the battle again, but he refuses. The three make the argument that even if Achilles is angry with Agamemnon, he should still come back to the fighting to help his friends whose lives will be lost if he does not. Achilles’ dearest friend, Patroclus, decides to take Achilles’ armor and join the fighting. Patroclus is wounded in battle and then is killed when â€Å"Hector waiting, watching the great-hearted Patroclus trying to stagger free, came rushing into him right across the lines and rammed his spearshaft home. † (159). It is Patroclus’ death that brings Achilles back to the war. Now his rage is aroused by his desire to obtain revenge against the Trojan army and, more specifically, Hector. Achilles’ armor is lost because Hector and the Trojans take it from Patroclus’ dead body. This action inspires Achilles to seek Thetis’ help again. She has Hephaestus make new armor for Achilles. The new armor is magnificent. It is â€Å"a great and massive shield, blazoning well-wrought emblems all across its surface† (173). Thetis and other gods encourage Achilles to fight now. Apollo taunts Achilles while Hector holds fast outside the city gates. It is King Priam who first sees Achilles coming and is filled with fear for Hector. Achilles appears â€Å"blazing like the star that rears at harvest, flaming up in its brilliance far outshining the countless stars in the night sky (177). Hector is filled with fear as Achilles approaches the city. Achilles then chases Hector around the city three times. It is divine intervention by Athena that causes Hector to finally stop and face Achilles. Zeus decides who will die in the fight as he â€Å"held out his sacred golden scales: in them he placed two fates of death that lays men low† (181). The scales are tipped in Achilles’ favor and Hector looses his life. It is very clear that the gods control Achilles’ destiny and influence the factors that create his rage. Why is Achilles enraged? His rage is a personal choice. He decides to confront Agamemnon. He decides to withdraw from the war. He decides to join the war after Patroclus’ death. However, the gods do their parts in making sure that his destiny is carried out. Thetis has new armor made for him and encourages him to fight. Apollo taunts him. Athena intervenes, first to make sure he does not kill Agamemnon and then later to make sure that he does kill Hector. Zeus weighs his fate. Rage is the spawn of many emotions. Injustice, jealousy, un-holiness, revenge, and heartbreak are emotions that sparked Achilles’ rage. Homer’s tale, the Iliad, shows how Achilles’ rage is his destiny. Symbolism is very effective throughout the novel. It is linked to emotions, love and rage. Works Cited Homer. â€Å"The Iliad. † The Norton Anthology World Masterpieces. Ed. Sarah Lawall. 7th ed. Vol. 1. W. W. Norton & Company. New York, London, 1999. 104-209. Spark Notes the Iliad by Homer Spark Notes edition January 10, 2002 The Norton Anthology of Western Literature, Volume 1 by Sarah Lawall Norton; 8 edition August 15, 2005 Making Literature Matter: An Anthology for Readers and Writers by John Schilb Bedford/St. Martin’; 3 edition October 25, 2005.

Did Andrew Jacksons Removal Act Benefit the Indians Essay

Robert V. Remini shows that Andrew Jackson’s Indian Removal Act benefits the Native Americans. Andrew Jackson made notice of the issue with the Indians in his inaugural speech on March 4, 1829. He declared that he wanted to give humane and considerable attention to the Indian’s rights and wants in respect to the government and people. Jackson knew that meant to get rid of all remaining tribes beyond the Mississippi River. He (Jackson) believed that the Indians would be better off in the west; without the influence from the white man or local authority. Jackson hired two Tennessee generals to go visit the Creeks and Cherokees to see if the Indians would leave voluntarily. In that, those who did not leave would be protected by the†¦show more content†¦The money granted by the Indian Removal Act would not reach the amount needed to cover all costs. He expected it would take tens ofmillions of dollars, but the cost of Indian lives and suffering was priceless. The I ndians begged for protection and to be left alone. They didn’t want to be crowded anymore. The Americans didn’t trust the Indians at all, but they thought that they could resolve the problem without conflicting with their conscience or moral sensibility. Francis Paul Prucha, a scholar of Native American history, believed that there were four courses of action. First, there was genocide, but nobody was demented enough to propose it. Second, there was immigration; which Indians did not want to join the white man’s culture. Third, they could enforce existing treaties and protect the Natives. Or fourth, removal, which was Jackson’s pick because it would work. In Jackson’s mind, he expected the Indians to thrive as they did in their current home, except there would be no white men. Three chiefs, each one from the Chippewa, Potawatomi, and Ottawa tribes, came forward to the White House and told about their suffering. They said they were promised land as fertile as Illinois, but received land that a snake couldn’t live on. They could not live in the prairie when they were from the woods. Thousands of Indian people suffered because Jackson heard what they saidShow MoreRelatedAndrew Jackson: Sinner or Saint Essay622 Words   |  3 PagesOne man, Andrew Jackson, changed the role of the presidency in The United States of America forever. Andrew Jackson was the voice of the people in America. Jackson fought in the War of 1812 and led the country with a strong arm. However, Jackson had a barbaric way of life about himself. Jackson was the reason for many tragic events in America that were beneficial had a major effec t on the country. Andrew Jackson achieved two terms from 1829-1837. Andrew Jackson was one of the most controversial presidentsRead MoreAndrew Jackson Indian Removeal Policy Essay1197 Words   |  5 PagesWas Andrew Jacksons Indian Removal Policy Motivated by Humanitarian Impulses? 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Wild, Near The Beginning Of Cheryl Strayed s Adventure On...

In the book Wild, near the beginning of Cheryl Strayed’s adventure on the Pacific Crest Trail (PCT), two of her trail mates quickly became bedridden with a waterborne parasite and had to be taken to the hospital (Strayed 114). This scene reminds us the dangers of drinking water when among nature. Even experienced hikers can spend weeks finding the perfect water filter, only to end their adventure early, crippled by a waterborne disease. Without the safety of civilization, simple things like safe drinking water, staying warm, eating enough food, and staying on the trail can prove difficult. Why exposure oneself to these dangers? As seen on the adventures of both Cheryl and Chris, they travel away from society in order to deal with their own, personal inner-conflicts. Cheryl travels the Pacific Crest Trail and is faced with many life-threatening situations, hoping to find peace after her mother’s death. In Into the Wild, Chris McCandless travels to the Alaskan bush where he attempts to live off the land, hoping to understand both himself and society better through the experience. These characters gain confidence, knowledge, and inner peace through their time alone with nature. If we note the sections of these books where the characters are alone in nature, we can read both books as parallel statements on the peace restoring power of traveling alone through. In the book Wild, Cheryl Strayed removes herself from society in order to travel the PCT alone. She faced